CITATIONAIR AND DON IMUS, FORM NEW MARKETING PARTNERSHIP

2/9/2010

GREENWICH, CT., February 9, 2010 – CitationAir by Cessna, a leader in private jet transportation solutions, today announced that it has signed on as the exclusive private aviation sponsor of the “Imus in the Morning” nationally-syndicated talk show, hosted by legendary radio host Don Imus.

Beginning in early February, CitationAir’s marketing message will be broadcast to the more than
1.3 million weekly listeners who tune in to “Imus in the Morning,” and will include a mix of live endorsements, commercial spots, and short-segment sponsorships. Several of the spots will be voiced by Johnny Donovan, the veteran 77 WABC announcer. 

“With our exclusive ‘Yellow Tie’ service, superior customer value proposition and innovative products—such as our newly reinvented Jet Card—CitationAir is focused on fashioning solutions to our customers’ specific travel needs”, said Steve O’Neill, CEO of CitationAir. “We are thrilled to partner with Don Imus, who is unmatched in his ability to connect with audiences, and introduce CitationAir to his loyal listeners.”

CitationAir’s sponsorship of “Imus in the Morning” underscores the company’s ongoing commitment to expanding its customer base through new partnerships and branding opportunities that reflect the changing needs of private aviation customers.  Through parent company, Cessna Aircraft Company, CitationAir offers a full complement of products from Jet Cards and Jet Shares, to Jet Management and Corporate Solutions.

“Imus in the Morning” is syndicated nationally and airs weekday mornings.

About CitationAir

Founded in 2000, CitationAir is an industry leader offering individuals and businesses the advantages of private jet travel through its innovative programs, including Jet Card, Jet Shares, Jet Management and Corporate Solutions products. CitationAir flies Cessna’s popular Citation aircraft exclusively—the Citation Bravo, Citation CJ3, Citation XLS, and Citation Sovereign—which are serviced and maintained at the factory-level. CitationAir operates the youngest fleet in the air by the best pilots in the industry, while setting the standard for safety and unparalleled customer service. CitationAir’s parent company is Cessna Aircraft Company, a Textron (NYSE: TXT) company. More information about CitationAir and its offerings are available at www.citationair.com.

Media Contacts:
Renee Levine, CitationAir
rlevine@citiationair.com
203-542-3339   

Amy Jaick/Sakura Amend, Goodman Media International
ajaick@goodmanmedia.com
samend@goodmanmedia.com
212-576-2700